
“The best vision is insight.” – Malcolm Forbes
Introduction
Business insight combines data and analysis to increase the understanding of a situation, resulting in a competitive advantage for your business.
Zoho Creator as a low-code platform can be used to collect data and help in analyzing the data to create an insight of your business.
Use Case
Let us say you have a furniture manufacturing plant and a chain of distributors across your country. These distributors have their own showrooms to sell/display the produced furniture.
Assuming a customer visits a showroom and orders furniture. The showroom which acts as a distributor makes an order to your manufacturing plant for the relevant furniture. Upon receiving the order, the furniture will be manufactured and delivered either to the distributor or to the customer as per the requirements.

Insights
As you can see, there are multiple levels of data to be analyzed in the flow of business. This will be used for low-level understanding of an issue and taking the right action for competitive advantage.
Following are some of the data that can be collected as insights
Number of orders from each distributor.
Highest/lowest orders received for distributor.
Product models which have very high/low bookings.
Showroom with high/low sales volumes.
Defaulters - Those who either have long pending invoice payment due or exceeding the credit limit
Advantages of Zoho Creator
Zoho Creator as a custom application development platform can be used for creating the business operation database requirements along with analytics driven dashboards for getting the overall business insight.
Leveraging the customer portal features of Zoho Creator along with the integration facilities with multiple suite of Zoho products like Zoho Books, Zoho Inventory and other payment gateway providers like PayPal, Razorpay will help the overall supply chain process easier. Below picture shows clearly the same.

With dashboard and analytics, the senior management/Business Decision makers can leverage the Zoho Creator built application as a suitable platform for making great insights and improving the productivity.
Conclusion
Overall the business insight is a tool that will help you in taking better business decisions, Improves operational efficiency and reduce the process cost and increases the revenue of your business.